On Sep 28th, 2019, International Experience Design Summit & MVX award ceremony which is organized by SUXA (SHENZHEN USER EXPERIENCE INTERFACE DESIGN INDUSTRY ASSOCIATION and WELL experience innovation consulting, convened successfully in F518 innovation exhibition center, bao’an district, Shenzhen). The theme of this summit is “Experience empowers business“ while the goal is to create good experience, it’s held to promote the better development of experience economy.
The summit began with Ms. Zhou rong’s speech((Any zhou, Co-chairman of SUXA, fouder of WELL), ms.zhou review the development of association over the past year and deliver the original intention and vision of holding this congress.
| Ms.Zhou rong, Co-chairman of SUXA, founder of WELL
The theme of this summit is “Experience empowers business”, we invited about 10 experts and leaders from Hunan Normal University, Tongji University, Guangdong University of Technology, XPENG MOTORS， China Telecom, ERGOSIGN GmbH, UI CHINA and Miio Studio to discuss about integrating experience design and other industries, promoting the development of service economic and experience economic with experience design.
Founder of Miio Studio Baptiste. Maingon said: “User experience is everywhere, it’s about human sense. And a successful brand is to define user experience, affect people’s consume attitude by touching people’s feeling.
| Founder and director of Miio Studio – Baptiste.maingon
User experience director of XPENG MOTORS – Mr.CaoZhiling elaborated on how smart car could better focus on user experience and how user experience will be in future smart car filed by sharing a series exploration about smart car experience design.
| User experience director of XPENG MOTORS – Mr.CaoZhiling
Mr. CaiBowei, Founder of Experience Wave, analyzed deeply the marketing transformation under changing times, and elaborated the importance of focusing on service design under this marketing times.
| Founder of Experience wave – Mr.CaiBowei
Mr.LiuShengqiang, director of China Telecom Guangzhou Institute consumer lab, gave a speech on “Organization empowerment of experience time”, he shared exciting concept of “Focus on user journey is more important than focus on experience touchpoints ”
| Directory of China Telecom Guangzhou Institute consumer lab – Mr. LiuShengqiang
As founder of uichina.com, Mr.DongJingbo shared about its experience on how uichina.com use its platform power to help connected vehicles better face their customer group.
| Founder of uichina.com, Mr.DongJingbo
Co-founder of WELL experience innovation consulting, Mr.LiDongjin started with brand promise and service design, combined with a serie pain points of service design to shared four key methods to better implement design.
| Co-founder of WELL experience innovation consulting, Mr.LiDongjin
Founder of ERGOSIGH GmbH, Mr. Dieter Wallach considered that, service design idea is composed of five dimension elements, it’s not unreasonable. Innovation needs feedback and final design should be selected.
| Founder of ERGOSIGH GmbH, Mr. Dieter Wallach
Mr. WangJianmin, Vice-president of Art and media institute, Tongji University, expressed his recognition on “experience design empowers business”, he also defined what is interaction design from user, system, environment, and interaction research direction
| Mr. WangJianmin, Vice-president of Art and media institute, Tongji University
The theme of Mr.Hufei, executive dean of art and design institute of Guangdong university of Technology， is “Experience depth”, he also examined the core meaning of experience design.
| Executive dean of art and design institute of Guangdong university of Technology - Mr.Hufei
Mr.LiShaobo, president of Academy of Fine Arts - Hunan Normal University, also doctor of design - Central Academy of Fine Arts, gave a speech on “Progress begins with negation”， Mr.LiShaobo thought that, today our design has become meaningful design, not just for solving problems, this has been our consensus. Redefining problem is important for shaping a wonderful experience future world
| President of Academy of Fine Arts - Hunan Normal University, Mr. LiShaobo
Thanks again to all the guests, attendees, hosts and staff, we will see you next year!